How Social Media Drives New Business: Six Case Studies

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[vc_row][vc_column][tm_heading custom_google_font=”” text=”Project Infomation” font_size=”lg:30″][tm_spacer size=”lg:40″][vc_row_inner][vc_column_inner width=”7/12″ offset=”vc_col-md-8″][tm_heading tag=”div” custom_google_font=”” text=”Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons.”][tm_spacer size=”lg:26″][tm_heading tag=”div” custom_google_font=”” text=”And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year.”][tm_spacer size=”xs:40″][/vc_column_inner][vc_column_inner width=”5/12″ lg_spacing=”padding_left:70″ md_spacing=”padding_left:15″ offset=”vc_col-md-4″][tm_attribute_list attributes=”%5B%7B%22name%22%3A%22Client%20%3A%22%2C%22value%22%3A%22Insight%20Studio%22%7D%2C%7B%22name%22%3A%22Date%20%3A%22%2C%22value%22%3A%2220%20Feb%2C%202018%22%7D%2C%7B%22name%22%3A%22Skills%20%3A%22%2C%22value%22%3A%22Project%20Planning%22%7D%5D”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][tm_spacer size=”lg:70″][tm_gallery image_size=”570×385″ gutter=”30″ row_gutter=”30″ images=”246,247″ columns=”xs:1;sm:2;lg:2″ image_rounded=”5px”][tm_spacer size=”sm:50;lg:100″][tm_heading custom_google_font=”” text=”Challenge & Solution” font_size=”lg:30″][tm_spacer size=”lg:30″][tm_heading tag=”div” custom_google_font=”” text=”But as these businesses look to Facebook and Twitter to connect with customers, many are finding that some strategies work and some do not produce results. We’ll be exploring these questions at a panel on Social Media and Businesses at our Social Currency CrunchUp on July 30. We’ve found some local and national businesses using social media effectively, ranging from Levi’s to a creme brulee cart, whose case studies are below. Some of these businesses will be sharing their experiences at the CrunchUp.”][tm_spacer size=”lg:30″][tm_list icon_type=”ion” icon_ion=”ion-flash” columns=”xs:1;lg:1″ items=”%5B%7B%22item_title%22%3A%22Marketing%20strategy%22%2C%22item_desc%22%3A%22The%20company%E2%80%99s%20marketing%20VP%20Ann%20Nadeau%20tells%20me%20that%20because%20of%20the%20economy%20the%20hotel%20industry%E2%80%99s%20marketing%20budgets%20have%20shrunk%2C%20and%20social%20media%20efforts%20have%20proved%20to%20be%20a%20great%20way%20to%20both%20drive%20sales%20and%20build%20loyalty.%22%7D%2C%7B%22item_title%22%3A%22Social%20Media%20Utilization%22%2C%22item_desc%22%3A%22The%20company%E2%80%99s%20social%20media%20efforts%20are%20not%20solely%20deal%20based.%20This%20summer%2C%20Joie%20De%20Vivre%20encouraged%20consumers%20to%20enter%20its%20Road%20Trippin%E2%80%99%20California%20contest%2C%20which%20asked%20people%20to%20submit%20videos%20on%20YouTube%20that%20share%20why%20they%20love%20California.%22%7D%2C%7B%22item_title%22%3A%22Customer%20Service%20Support%22%2C%22item_desc%22%3A%22In%20terms%20of%20using%20social%20media%20for%20customer%20service%2C%20Nadeau%20says%20that%20each%20property%20hotel%20manager%20is%20responsible%20for%20monitoring%20conversations%20and%20reviews%20on%20Twitter%2C%20Facebook%2C%20and%20Yelp.%22%7D%5D” lg_spacing=”padding_left:34″ sm_spacing=”padding_left:15″][tm_spacer size=”sm:40;lg:80″][tm_heading custom_google_font=”” text=”Our Process” font_size=”lg:30″][tm_spacer size=”lg:30″][tm_heading tag=”div” custom_google_font=”” text=”Food from street carts have become a foodie favorite for San Franciscans. Food carts travel from neighborhood to neighborhood, offering their delicacies to a range of local foodies. But without a set location, how do these carts let consumers know where they will be? Well, through Twitter of course.”][tm_spacer size=”lg:52″][tm_gradation items=”%5B%7B%22text%22%3A%22Improve%20sales%20%26%20operations%20%26%20production%20planning%22%7D%2C%7B%22text%22%3A%22Determine%20the%20right%20inventory%20level%22%7D%2C%7B%22text%22%3A%22Optimize%20the%20supply%20chain%20for%20perfect%20order%20planning%22%7D%2C%7B%22text%22%3A%22Improve%20sales%20%26%20operations%20%26%20production%20planning%22%7D%5D”][tm_spacer size=”sm:90;lg:130″][/vc_column][/vc_row][vc_row][vc_column offset=”vc_col-lg-5 vc_col-md-6″][tm_heading custom_google_font=”” text=”Result Driven” font_size=”lg:30″][tm_spacer size=”lg:40″][tm_heading tag=”div” custom_google_font=”” text=”Curtis Kimball, the man behind the enormously popular Creme Brulee Cart in San Francisco, has quickly amassed over 12,000 followers in a little over a year. (Credit: techcrunch.com)”][tm_spacer size=”lg:24″][tm_list list_style=”circle” columns=”xs:1;lg:1″ items=”%5B%7B%22item_title%22%3A%22Reduced%20lead%20time%20by%2043%25%22%2C%22icon_fontawesome%22%3A%22fa%20fa-snowflake-o%22%2C%22icon_ion%22%3A%22ion-alert-circled%22%2C%22icon_themify%22%3A%22ti-angle-double-up%22%2C%22icon_flat%22%3A%22flaticon-smiling-baby%22%7D%2C%7B%22item_title%22%3A%22Decreased%20variability%20by%2050%25%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%7D%2C%7B%22item_title%22%3A%22Lowered%20the%20risk%20of%20back-order%20by%2095%25%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%7D%2C%7B%22item_title%22%3A%22Increased%20stock%20for%20finished%20goods%20by%2010%25%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%7D%5D”][tm_spacer size=”sm:50″][/vc_column][vc_column offset=”vc_col-lg-offset-1 vc_col-md-6″][tm_line_chart datasets=”%5B%7B%22title%22%3A%22Item%2001%22%2C%22values%22%3A%2215%3B%2010%3B%2022%3B%2019%3B%2023%3B%2017%22%2C%22color%22%3A%22rgba(105%2C59%2C255%2C0.55)%22%2C%22fill%22%3A%22custom%22%2C%22fill_color%22%3A%22rgba(105%2C59%2C255%2C0.55)%22%2C%22point_style%22%3A%22none%22%2C%22line_type%22%3A%22none%22%2C%22line_style%22%3A%22solid%22%2C%22thickness%22%3A%22thin%22%2C%22line_tension%22%3A%2210%22%7D%2C%7B%22title%22%3A%22Item%2002%22%2C%22values%22%3A%2234%3B%2038%3B%2035%3B%2033%3B%2037%3B%2040%22%2C%22color%22%3A%22rgba(0%2C110%2C253%2C0.56)%22%2C%22fill%22%3A%22custom%22%2C%22fill_color%22%3A%22rgba(0%2C110%2C253%2C0.56)%22%2C%22point_style%22%3A%22none%22%2C%22line_type%22%3A%22none%22%2C%22line_style%22%3A%22solid%22%2C%22thickness%22%3A%22thin%22%2C%22line_tension%22%3A%2210%22%7D%5D” legend_position=”right”][/vc_column][/vc_row]